I wish I had thought of this one (and worked for Coke because I’m not sure it would sell IT training). Would I have bought the bottles above if they didn’t have our names on them? No. Have I seen numerous people buying bottles of Coke just because they have the name of a friend or family member? Yes. Do we plan to drink our Cokes? No way, but I guess they could be part of our emergency plan in case we’re ever dying of thirst and the water supply has been depleted.
Marketing genius! The other day at Target, I was buying the “Laura” bottle along with some school supplies and the man in front of me was buying birthday gifts for his granddaughter. He too had a Coke bottle and said that he was excited that he found her name, Jamie, on a bottle and planned to put it with her gifts. People are even using Coke to announce a pregnancy. Coke didn’t just stop at John, Mike, and Jennifer. My friend, Star, found one with her name. Now, I bet that has never happened on a key chain or shot glass!
If you happen to run into a Nolan or Janie bottle, let me know. I just know that Coke made them with my kids in mind and we must have them!